Project Summary

Compas Stones is a European stone and high-end bath fittings company based in Los Angeles since 1979.

The goal was to significantly enhance B2B lead generation in a niche and competitive market, with the main challenge being to effectively reach high-value, premium clients.

We tackled this by designing and implementing a targeted digital marketing campaign aimed at attracting high-quality B2B leads.

This approach successfully optimized the lead generation automation process, resulting in a significant increase in valuable business opportunities.

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Project Implementation

To enhance B2B lead generation, we refined our audience by conducting in-depth market research to identify key decision-makers in the construction and design industries, concentrating on high-value segments.

We developed a content strategy that featured premium materials, such as case studies and product showcases, to engage and convert B2B audiences.

Platform optimization involved using LinkedIn and Google Ads for targeted and retargeted outreach with personalized messaging.

We also integrated lead generation automation and implemented robust reporting mechanisms to track performance, analyze data, and continuously refine our strategy for optimal results.