Project Summary

Established in 1981, the International URTI Grand Prix for Author’s Documentary honors documentaries distinguished by their technical and editorial excellence.

The objective was to modernize their attendance and registration strategy through social media.

By employing targeted B2B outreach and engaging with professionals in the audiovisual industry, the aim was to enhance awareness and expand the event's global presence.

Project Implementation

To modernize the attendance and registration strategy, we optimized the event website to enhance user experience and streamline the registration process.

We launched a dynamic social media campaign across Facebook, Instagram, LinkedIn, and Twitter to engage and attract new audiences.

This included targeted paid social ads to boost visibility. We also implemented comprehensive tracking to monitor campaign performance and refine strategies. Additionally, we utilized email marketing to reconnect with past participants and encourage early registrations, further driving awareness and expanding the event's global reach.

Project Results

The campaign achieved a remarkable 5x increase in event registrations, significantly boosting participation.

The reach of our social media efforts surpassed 1 million users, expanding the event’s global footprint and enhancing its visibility within the audiovisual industry.