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Project Summary
In 2023, a new brand and concept store launched in southern France with the primary goals of building brand awareness and fostering an engaged, niche audience. In a highly competitive market, the strategy centered on driving attention to the grand opening and establishing a strong brand identity.
The key challenge was to seamlessly integrate digital campaigns with in-store traffic, turning online engagement into physical visits.
Project Implementation
The strategy utilized Facebook, Instagram, TikTok, Pinterest, and YouTube to enhance brand visibility, drive engagement, and boost in-store traffic.
Through targeted ads, influencer collaborations, and tailored content, the campaign captured attention around the store’s grand opening, with each platform optimized for specific audience segments.
The integration of digital campaigns with in-store visits was tracked using location-based data, UTM links, and QR codes, providing clear insights into how online interactions converted to foot traffic. This approach effectively bridged the gap between digital engagement and in-store results.
Project Results
The campaign yielded impressive results, with tracked store visits increasing by 7x, demonstrating its effectiveness in driving foot traffic.
The engagement rate on ads surged 11x, reflecting significant audience interaction and interest.
These outcomes highlight the campaign's success in translating digital engagement into substantial in-store visits.
